Cookie & Tracking Policy
Site: ferngaming.com (NZ) • Last updated: 23 March 2026
This policy explains how Fern Gaming Limited ("we", "us") uses cookies, pixels, SDKs and similar technologies on ferngaming.com to operate the site, measure performance, and support advertising. This sits alongside our Privacy Policy and is intended to support transparency expectations under New Zealand’s Privacy Act 2020.
What these technologies are
- Cookies: small text files stored in your browser.
- Pixels/tags: code that records page views or actions (e.g., sign-ups) and may set/read cookies.
- SDKs: mobile/app-like libraries that send device/app events.
- Local storage: browser storage used to remember settings.
How we use cookies & tracking
| Category | Purpose | Typical retention |
|---|---|---|
| Strictly necessary | Security, fraud prevention, load balancing, session management, remembering essential choices. | Session to 12 months |
| Preferences | Remembering non-essential settings (e.g., UI preferences). | Up to 12 months |
| Analytics | Understanding traffic and usage to improve pages and troubleshoot (e.g., analytics events). | Up to 26 months |
| Advertising / measurement | Measuring ad performance (conversion tracking), frequency control, attribution, and building aggregated audiences. | Up to 24 months |
Note: specific retention varies by provider, configuration, and whether a cookie is session or persistent. We aim to keep identifiers only as long as needed for the purposes above.
Third-party tools we may use
We may use third-party services that set or read cookies/identifiers, such as analytics providers and advertising platforms (e.g., Google Analytics and Google Ads conversion tracking). These providers may process device and usage data (such as IP address, device identifiers, pages visited, and events) to provide their services and for their own purposes in accordance with their policies.
Managing your preferences & opting out
- Browser controls: you can delete or block cookies in your browser settings. Blocking some cookies may affect site functionality.
- Google Ads: manage ad personalisation at adssettings.google.com.
- Google Analytics: opt out using the browser add-on at tools.google.com/dlpage/gaoptout.
- Device settings: on mobile, you can reset/limit ad identifiers in your device privacy settings.
- Do Not Track: some browsers send a DNT signal; because there is no consistent industry standard, we may not respond to all DNT signals.
Changes to this policy
We may update this policy from time to time to reflect changes to our technologies or legal requirements. The “Last updated” date above shows when it was most recently revised.